What education buyers ask for
Six things schools and funders
want to see before they say yes.
Small education teams often have a strong product and a short runway. These are the pieces that tend to slow a yes, and what we build with you for each one.
EVIDENCEA clear case for why it works.
A research brief that connects your product to learning science, and a logic model that meets the “demonstrates a rationale” level, the entry level of the four evidence tiers under the Every Student Succeeds Act (ESSA).
The work can includeA research brief, a logic model, the outcomes worth measuring, and a plan for stronger evidence later.
PILOTSA pilot that produces results a school can use.
Who takes part, for how long, what to measure, and how results come back to the school, planned before the first class starts so the pilot ends with a story you can share.
The work can includePilot design, site selection, data collection plans, and a results summary for buyers and funders.
Free: the Pilot Plan one-pager ↗
THE BUYER MAPKnow who uses, who decides, and who pays.
Teachers and students use it, principals and curriculum leaders recommend it, districts or families pay for it, and funders may cover the first year. Each group needs a different message and a different first step.
The work can includeBuyer, user, and funder mapping, positioning for each, and a pricing and packaging check.
BUYER-READY MATERIALSAnswers ready before they ask.
District reviewers tend to ask the same questions. We gather the evidence summary, pilot results, pricing, implementation plan, and your privacy and accessibility documents into one packet a reviewer can follow.
The work can includeA buyer packet, a proposal template, a scoping-call-to-proposal path, and an implementation one-pager.
TEACHER ADOPTIONTeachers still using it in month three.
Renewals depend on classroom use. We design the onboarding, short professional learning, and coaching follow-through that help teachers fit your product into a real week.
The work can includeOnboarding sessions, teacher guides, a coaching cycle, and a simple way to see use and results.
PARTNERSHIPS AND SALESPartners with a reason to say yes.
Education nonprofits, networks, and funders can open doors a small team cannot open alone. We map the ones that fit, shape the offer, and help run the outreach, as a project or a fractional partner.
The work can includePartner and prospect research, partnership offers, outreach and proposals, and a weekly pipeline review.